Teaming up with former Tanqueray master distiller Tom Nichol, Hollywood star Brad Pitt has launched The Gardener Gin, set to make its debut at the 2023 Cannes Film Festival on 16 to 27 May.

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Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

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